What is the difference between Shopify and Shopify Plus?
Starting an online store or expanding an established ecommerce brand? Taking the right Shopify plan can have a major impact on your success. While both Shopify and Shopify Plus work on the same platform, they are designed to meet very different business needs.
In this article, we will break the main difference between Shopify and Shopify Plus – including pricing, features, scalability and support – to help you choose the best fit for your business. Whether you're working with a Shopify Plus design agency or managing your store solo, this guide is for you.
Overview: Shopify vs. Shopify Plus
| Feature | Shopify | Shopify Plus |
|---|---|---|
| Target Users | Small to mid-sized businesses | High-growth and enterprise-level brands |
| Pricing | $39 – $399/month | Starts at $2,000/month |
| Customization | Theme editor and app-based | Advanced checkout and backend customization |
| Support | Standard 24/7 support | Dedicated account manager (Merchant Success Manager) |
| Features | Core eCommerce tools | Exclusive tools like Flow, Launchpad, Scripts |
| API & Integrations | Limited access | Higher API limits, better third-party integrations |
| Staff Accounts | Limited (up to 15) | Unlimited staff accounts |
1. Targeted audience
- Shopify is ideal for individuals, startups and small medium-sized businesses. This provides everything you need to launch and develop a store without technical expertise.
- On the other hand, Shopify Plus, enterprise-level brands or high-development businesses are designed for advanced facilities, adaptation and automation on a scale.
2. Price determination
- Shopify has several pricing levels starting with an inexpensive monthly fee. Schemes like Basic, Shopify and Advanced range from $39 to $399 per month.
- Shopify Plus starts at $2,000 per month. This high value refers to additional power, flexibility and support for mass operations.
3. Adaptation and checkout control
- With standard Shopify plans, you can customize your store using the theme and app, but there are limitations – especially when it comes to the checkout process.
- Shopify Plus gives you a lot of control. You can fully optimize the checkout experience using a tool such as a tool such as a tool, allowing for personal discounts, shipping logic, and more.
4. Advanced equipment
Shopify Plus users get access to exclusive tools that are not available on lower level schemes. This includes:
- Shopify Flow for automation
- Launchpad for scheduling Product Launch and Flash sale
- Script editor for custom checkout logic
These devices are designed to streamline the workflow and save time in large-scale operations. A Shopify website design agency can help you fully utilize these features.
5. Support and account management
- Shopify provides reliable 24/7 customer aid through chat and email for all plans.
- Shopify Plus supports a step further by providing a dedicated account manager, also known as a business success manager. This person helps in onboarding, strategy and long-term development schemes.
6. API and Integration Limits
- When it comes to the integration of API calls and third-party, Shopify has some limitations, which are usually cured for short stores.
- Shopify Plus increases the boundaries that makes it easier to integrate with ERPs, CRMs, and other backend systems—one should be one for the businesses. Many brands choose a Shopify web agency to handle this complexity.
7. Team and Staff Access
- Standard Shopify provides limited number of employees' accounts based on the scheme scheme.
- Shopify Plus gives you unlimited staff accounts, which is ideal for businesses with large teams working in many departments.
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Final Thoughts
If you are looking to launch a growing brand and score quickly, Shopify's main plans will work well. But if you are working at an enterprise level – high traffic, large catalogs, or with international markets – Shopify Plus provides the equipment, support and adaptation required to run serious development.
Choosing the right plan is your business size, goals and how much control you need. Still uncertain? Access an expert or Shopify Web agency to help guide you.
