The Ultimate Guide to Product Bundling Strategies for Shopify Stores
In the ever-replication world of ecommerce, the product stands as one of the most effective methods to promote bundling average order value, improve customer experience and to streamline the sales funnel of your shopify store. In Cyrus Webtech, we specialize in helping businesses unlock their stores - and strategic product bundling is a powerful lever that we recommend considering the owner of every store.
Whether you are starting an established brand or managed, this guide runs through bundling work, its benefits and actionable strategies to apply you directly within your shopify store.
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What is product bundling?
Product bundling is a marketing strategy where you combine two or more related products together and sell them as the same package - often at a slightly concessional rate than purchasing each item separately. This is a win: customers experience more value, and traders saw an increase in sales and better inventory movement.
Why use bundling at your shopify store?
Here are some undisputed benefits of implementing bundling strategies:
- Increase average order price (Aov): Encourage customers to spend more per transaction.
- Promote the sale of underperforming products: the pair with the bestseller to improve the slow -moving items.
- Increase customer experience: Provide convenience by curing supplements supplemented in a purchase.
- Reduce cart renunciation: Pre-made bundles are simplified in decision making, which can reduce the drop-off in checkouts.
- Improve inventory management: Square stocks fast with strategic bundle construction.
Top product bundling strategies that work
1. Classic bundling
Combine some complementary products (eg, shampoo + conditioner) together and introduce them as a set at a slightly concessional value. Ideal for beauty, fashion and electronics goods.
Example:
Buy a phone case + screen guard + cleaning cloth for a discount of 15%.
2. Buy more, save more
Encourage customers to buy more units of the same item.
Example:
Buy 1 = ₹ 100, buy 2 =, 180, buy 3 = ₹ 250.
3. Bogo (buy one, get one)
A high-conversion strategy to clean the inventory and add alleged value.
Example:
Buy a T-shirt, get a free.
4. Build-on bundle
Allow customers to mix and match products based on preferences. It adds a sense of control and privatization.
Example:
For a special value, choose any 3 coffee from our range of 10.
5. Opportunity-based bundle
The company should develop themed bundles which match holidays and seasons and special events (Diwali, Valentine's Day, Summer Skincare, etc.).
Example:
Festive Gift Box: Aromatic candles + organic soap + greeting card.
How to set the product bundling on shopify
Shopify does not offer native bundling features, but you can easily apply them using a third -party app. Some of our top pics are included:
- Bundle - Product Bundle
- Picistry
- Bundle bear
- Bold bundle by bold commerce
In Cyrus Webtech, we can help you integrate, adapt and adapt these apps to match your brand design and goals.
Tips to maximize bundle performance
- Use high quality views that clearly show what is involved.
- Display price offers: For example, "Save 300 when you buy this bundle"!
- Test several combinations to find the best echo.
- Highlight the bundles during product pages, homepage banners and checkouts.
- Use urgency or decrease (eg, "limited version bundles") to run rapid conversions.
Real Results: What Shopify Merchants are saying
Brands applying bundling often reports a significant increase in the purchase of 10–30% increase and repeat purchase in Aov. The best part? Bundling works in industries - from costumes and beauty to electronics and digital goods.
Let's help you in bundle like a supporter Cyrus Webtech
Are you ready to bundle a main part of your shopify development strategy? Our experts of Cyrus Webtech can design custom bundle layouts, integrate the app, and set automated campaigns to maximize their conversions.
Contact us today for a free consultation on Shopify product bundling.
